Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide data will have no consequences. This only applies as long as no other information is provided in the subsequent processing operations.
"Personal data" refers to all information relating to an identified or identifiable natural person.

Server Logfiles
You can visit our websites without providing any personal information. 
With each access to our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and recorded in log data (so-calledServer log files are stored. The stored data includes z.B the name of the accessed page, date and time of access, the IP address, the amount of data transmitted, and the requesting provider. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the uninterrupted operation of our website and improving our offerings. 
 

Customer account      Orders      

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit.in accordance with the GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing, and sharing of personal data when placing orders
When placing an order, we collect and process your personal data only to the extent necessary to fulfill and process your order as well as to handle your inquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide the data will result in the inability to conclude a contract. The processing is based on Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you. 
Your data may be shared, for example, with the shipping companies and dropshipping providers you have chosen, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.
 

Contact & Reviews      

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent you provide. The data processing serves the purpose of contacting you.By submitting your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing based on the consent until the revocation. We will only use your email address to process your inquiry. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a comment
When commenting on an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide. The processing serves the purpose of enabling comments and displaying them.By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing based on the consent until the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provided will be published.  .

Furthermore, when submitting the comment, your IP address will be stored for the purpose of preventing abuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit.with your consent in accordance with the GDPR. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your IP address will then be deleted.

Payment service providers      

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system.This cookie contains a unique string that allows for the identification of the browser when revisiting the website. We use cookies to make our offerings more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some features of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.

Additionally, we use cookies on our website to enable an analysis of the browsing behavior of our site visitors.

Furthermore, we use cookies to target site visitors with relevant, interest-based advertising on other websites.

The processing is based on § 15 (3) TMG as well as Art. 6 (1) lit. f GDPR due to the legitimate interest in the aforementioned purposes.
The data collected from you in this way is pseudonymized through technical measures. Therefore, it is no longer possible to assign the data to your person. The data is not stored together with any other personal data from you.
You have the right to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR for reasons arising from your particular situation.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data contained therein.Stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.
You can find information on how to manage (and also disable) cookies in the most important browsers at the following links:u.a Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac


 We use "session cookies" from VG Wort, Munich, to measure access to texts in order to capture the likelihood of copying. Session cookies are small units of information that a provider stores in the visitor's computer memory. A randomly generated unique identification number, known as a session ID, is stored in a session cookie.Additionally, a cookie contains information about its origin and the storage period. Session cookies cannot store any other data. These measurements are conducted by INFOnline GmbH according to the Scalable Central Measurement Method (SZM). They help determine the likelihood of copying individual texts for the remuneration of legal claims from authors and publishers. We do not collect any personal data through cookies.

Many of our pages are equipped with JavaScript calls, through which we report accesses to the collecting society Wort (VG Wort). This enables our authors to participate in the distributions of VG Wort, which ensure the legal remuneration for the use of copyright-protected works according to § 53 UrhG.
It is also possible to use our services without cookies. Most browsers are set to automatically accept cookies.You can disable the storage of cookies or set your browser to notify you whenever cookies are sent.

 

FAST Tracking

 

1. General Scope and Description of Data Processing

We use FAST to accurately attribute the success of an advertisement. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that cannot be attributed by third parties, making users non-traceable. Personalized advertising is not possible with FAST.

FAST establishes a connection between a click on an advertisement, e.g., an ad, and an action, e.g., a purchase or a sign-up or registration.

The information transmitted to us is solely for the purpose of correctly attributing the success of an advertising medium and the corresponding billing.

FAST does not store cookies or cookie-like data on your device.

When generating the device fingerprint, only non-personal parameters are combined (browser settings, timezone, CPU class, color depth, browser language, etc.).

 

2. Scope and description of data processing when using Google Ads / Microsoft Ads

In an action, the order number and the shopping cart value of the order are usually transmitted and stored by us for 90 days. Personal data such as name, phone number, or address are explicitly not collected or stored.

Additionally, the following values can be transmitted:

  • ID (sequential number)

  • ClickID

  • Purchase time

  • Currency

  • Conversion Name (Shop order or Lead)

    The processing of the device fingerprint takes place on the server of the respective customer. If integration is done via Google Tag Manager, then the device fingerprint processing occurs via the Smarketer Host-Europe server in Strasbourg.

    Due to high security standards, such as an HTTPS connection, the transmission of conversion data to our HOST-Europe server located in Strasbourg is secure. The transfer of the export file and the processing of the data (ClickID, Conversion Name, timestamp, order value, currency) is done according to Google Ads / Microsoft Ads to an American server.

    The software is configured so that no profiling takes place.

 

3. Purposes of processing

The information transmitted to us is used solely for the purpose of correctly attributing the success of an advertising medium and the corresponding billing, and is justified by our legitimate interests according to Art. 6 para. 1 sentence 1 lit. f GDPR.

 

4. Duration of storage

The data described in this processing will be automatically deleted after a storage period of a maximum of 90 days.

Operator: Name: Postal address: Email:

Smarketer GmbH
Alte Jakobstraße 83/84, 10179 Berlin info@smarketer.de

 

5.Opposition and Removal Options

You can prevent tracking by deactivating FAST tracking via an opt-out link on the respective page.

 

Web Offers

Our website and our mobile web offerings use the "Scalable Central Measurement Method" (SZM) from INFOnline GmbH (https://www.infonline.de) to determine statistical values for assessing the likelihood of text copying.
Anonymous measurement values are collected in this process. The access number measurement uses either a session cookie or a signature created from various automatically transmitted information from your browser for the recognition of computer systems. IP addresses are processed only in anonymized form.
The procedure was developed with consideration for data protection. The sole purpose of the procedure is to determine the probability of copying individual texts.
At no time will individual users be identified. Your identity remains protected at all times. You will not receive any advertising through the system.

Analysis &and Advertising      

Use of Google Analytics
We use the web analytics service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors.Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a server of Google in the USA and stored there. IP anonymization is activated on this website.As a result, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Your data may be transferred to the USA. There is an adequacy decision from the European Commission for data transfers to the USA. The processing is based on Article 6 (1) lit. f GDPR due to the legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to the processing of your personal data based on Article 6 (1) f GDPR for reasons relating to your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case, you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link . To prevent cross-device tracking by Google Analytics, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for it to be effective comprehensively.If you click here, the opt-out cookie will be set: Disable Google Analytics. 
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/.

Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad served by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain personal data, and are therefore not used for personal identification.When you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no way for cookies to be tracked across the websites of Ads customers.
The information obtained through the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users. The processing is based on Art. 6 (1) lit. f GDPR due to the legitimate interest in targeted advertising and the analysis of the impact and effectiveness of this advertising.
You have the right to object at any time to the processing of your personal data based on Article 6 (1) f GDPR for reasons relating to your particular situation.
To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can disable personalized advertising for you in the Google advertising settings.A guide can be found at https://support.google.com/ads/answer/2662922?hl=de. In addition, you can deactivate the use of cookies by third parties by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information provided there regarding opt-out.
Further information as well as Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Rights of the affected parties and storage duration

Duration of storage
After the complete fulfillment of the contract, the data will initially be stored for the duration of the warranty period, and thereafter, taking into account legal, particularly tax and commercial law retention periods, will be deleted after the expiration of the period, unless you have consented to further processing and use.

Rights of the data subject
You have the following rights under Articles 15 to 20 of the GDPR, provided the legal requirements are met: right to access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
Additionally, you have the right to object under Article 21(1) of the GDPR against processing based on Article 6(1)(f) of the GDPR, as well as against processing for the purpose of direct marketing.

Contact us if you wish. You can find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority
You have the right under Article 77 of the GDPR to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.
After an objection has been made, the processing of the affected data will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

If the personal data processing is for the purposes of direct marketing, you can object to this processing at any time by notifying us.After a successful objection, we will cease the processing of the affected data for the purpose of direct advertising.

last updated: 25.04.2018